Client Services

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We proudly serve
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From local Ann Arbor businesses to Fortune 500 companies, our diverse client portfolio reflects our ability to deliver value across all industries and company sizes.

Mainstreet Ventures
UM Student Life Housing
Ann Arbor District Library
Ann Arbor Hands-On Museum
Zingerman's
May Mobility

Client Testimonials

Hear what our clients have to say about working with APEX Consulting Group.

Steve Miles

Steve Miles

Sr. NPI and Launch Change Manager

Rivian

Winter 2025

"It was a genuine pleasure collaborating with the APEX during the W25 semester. We were consistently impressed with the team's professionalism and promptness, which ensured a smooth and efficient project. Their outstanding communication kept us well-informed throughout the entire process. Most importantly, the results delivered exceeded our expectations, and we found the quality of the work and the insights provided to be exceptional. We are very much looking forward to the possibility of working with APEX on future projects and would highly recommend the team to any organization seeking a dedicated and high-performing consulting partner."

Michael Schwartzseid

Michael Schwartzseid

Sr. Manager of Brand Analytics

Tropical Smoothie Cafe

Summer 2025

"From the time that I began working with our APEX Consulting project team, I saw nothing but professionalism and an eagerness to help our brand. Their final presentation as well as other deliverables that we received at the end of our engagement, were top notch and will be utilized in brand strategy discussions over the coming months. I would highly recommend working with APEX to consult on any challenges that your company may be facing."

Anoop D

Anoop D

Chief Strategy Officer

Deepgram

Winter 2025

"I want to sincerely thank the APEX Consulting team for their exceptional work with Deepgram. The strategic insights and market analysis they delivered while balancing your academic workload were impressive. APEX's fresh perspectives will surely translate into actionable solutions. The professional quality of APEX's work speaks volumes about the team's talents."

Nicole Medvitz

Nicole Medvitz

Director, Business Development

Detroit Pistons

Winter 2025

"Working with APEX on our consulting project with the Detroit Pistons was truly rewarding. Their team brought a fresh perspective and delivered creative ideas that helped us reimagine fan engagement and campaign strategy. Their ability to tailor innovative solutions to our unique goals was able to make an impact."

Our Case Studies

From strategic initiatives to technical projects, explore our diverse portfolio of client work.

Marketing Consulting

Our marketing consulting services help businesses develop and implement effective marketing strategies to reach their target audience and achieve their business goals.

WNBA Sports Team Case Study

Project Semester: Winter 2024

Client Overview

WNBA Team aiming to boost fan engagement, promote DEI, and grow in a competitive urban market, playing in a downtown arena.

The Challenge

The client approached APEX Consulting to address three core marketing challenges: (1) increasing ticket sales, (2) encouraging earlier fan arrival at games, and (3) broadening general brand awareness. Despite a championship-winning season and high-profile new athletes, the franchise struggled to convert interest into full attendance or repeat engagement, particularly among younger and first-time fans.

Our Solution

APEX deployed a comprehensive fan acquisition and retention strategy across multiple marketing channels. The team analyzed internal ticketing and demographic reports, conducted survey-based market research, and developed Ideal Customer Profiles (ICPs) to design tailored initiatives. APEX then evaluated the feasibility, cost, and ROI of over ten marketing tactics and provided the client with a toolkit for immediate implementation.

Key Deliverables

Full campaign toolkit for influencer marketing with 50+ qualified local content creators
Corporate partnership pitch deck and 25+ target firms for group ticket packages and brand alignment
Revamped offseason social media content calendar with visual mockups and storytelling prompts
Recommendations on school partnerships, brand activation events, and athlete engagement
Cost-benefit analysis of transit and rideshare advertising with conversion modeling
Prioritized roadmap for phased implementation and measurable impact tracking

Our Consulting Process

Our structured 8-week pro bono consulting process delivers maximum value to our clients.

Client Onboarding

Initial meeting with our VP Projects and VP Client Acquisition to understand your business needs and establish project scope. All services are provided pro bono.

Team Assignment

You'll meet your dedicated Project Manager (PM) and Business Analyst Lead (BAL) who will serve as your primary points of contact throughout the 8-week engagement.

Data Analysis

Our team conducts thorough research and analysis, working closely with you to gather insights and develop strategic recommendations.

Deliverables

We provide formal midpoint and final deliverables to ensure your organization receives maximum value from our partnership.