Client Services
Our Consulting Process
Our structured 8-week pro bono consulting process delivers maximum value to our clients.
Client Onboarding
Initial meeting with our VP Projects and VP Client Acquisition to understand your business needs and establish project scope. All services are provided pro bono.
Team Assignment
You'll meet your dedicated Project Manager (PM) and Business Analyst Lead (BAL) who will serve as your primary points of contact throughout the 8-week engagement.
Data Analysis
Our team conducts thorough research and analysis, working closely with you to gather insights and develop strategic recommendations.
Deliverables
We provide formal midpoint and final deliverables to ensure your organization receives maximum value from our partnership.
Our Past Projects
From strategic initiatives to technical projects, explore our diverse portfolio of client work. Our consultants are also equipped to address challenges beyond these areas, bringing versatile expertise to meet your evolving needs.
Marketing Consulting
Our marketing consulting services help businesses develop and implement effective marketing strategies to reach their target audience and achieve their business goals.
WNBA Sports Team
Client Overview
WNBA Team aiming to boost fan engagement, promote DEI, and grow in a competitive urban market, playing in a downtown arena.
The Challenge
The client approached APEX Consulting to address three core marketing challenges: (1) increasing ticket sales, (2) encouraging earlier fan arrival at games, and (3) broadening general brand awareness. Despite a championship-winning season and high-profile new athletes, the franchise struggled to convert interest into full attendance or repeat engagement, particularly among younger and first-time fans.
Our Approach
APEX deployed a comprehensive fan acquisition and retention strategy across multiple marketing channels. The team analyzed internal ticketing and demographic reports, conducted survey-based market research, and developed Ideal Customer Profiles (ICPs) to design tailored initiatives. APEX then evaluated the feasibility, cost, and ROI of over ten marketing tactics and provided the client with a toolkit for immediate implementation.
Key Deliverables
- Full campaign toolkit for influencer marketing with 50+ qualified local content creators
- Corporate partnership pitch deck and 25+ target firms for group ticket packages and brand alignment
- Revamped offseason social media content calendar with visual mockups and storytelling prompts
- Recommendations on school partnerships, brand activation events, and athlete engagement
- Cost-benefit analysis of transit and rideshare advertising with conversion modeling
- Prioritized roadmap for phased implementation and measurable impact tracking